(Continued from Starting Your Reseller Rights Business Part 1)
In this series, I am going to assume that you have already picked a high-quality product with resell rights that you can customize for back-end profits. This simply means purchasing the product yourself first. You will then work your business plan to cover your initial investment and later profit from it.
Setting Up Your Business
The moment you get your hands on the product, what do you do? Read it! Use it!
Remember I said that they are called products and not parcels? Sure, you do, if you have been reading my series up until now.
If you have not done this just yet, get yourself a website and make it your channel to your sales letter. After you are done with that, you need to set up your sales letter and auto responder. Do not forget to set up your credit card payment processor or merchant account.
Here are some good ones:
Since most of this article is about starting your resell rights business, I would not cover web hosting, auto responder and credit card processor in detail here. For more information, seek other relevant articles by other established Internet Entrepreneurs in http://ezinearticles.com (look under Internet-and-Businesses Online directory).
Since most of the job of selling the e-book and convincing your prospects is going to be done by your sales letter, you play your role very similar to a referrer or affiliate. Using ingenious concepts, you refer targeted prospects to your sales letter and if it is a good sales letter, it can produce a conversion rate of 2 to 4%.
Marketing Your Product
With all the technical issues taken care of, your web site up and your product available for sale, you will need to promote your web site together with the product you are selling.
Here are some effective ways you can practice for good results in your sales and back-end profits:
 Create an Affiliate Income Opportunity – you can open an income opportunity to people who are interested in making money without having to create a product of their own through affiliate programs and directories. So long as you provide them a hefty commission of 50% to 75%, they would not mind selling on your behalf.
 You can establish a Joint Venture with E-zine Publishers as long as you provide them a chance to earn a percentage of your sales, say. 50 – 75%.
 You can comb the Internet for quality prospects. Membership web site owners and webmasters of your niche product are good targets. Send them a personal e-mail and get them to be interested in reviewing your product via the sales letter.
They will purchase your product for their own use or resell it and keep all the profits to themselves. What you are looking for is someone with great marketing power. As long as you have created a good back-end profit in the product, you will earn residual income more effectively by leveraging on other people’s marketing power.
This method is one of my favorites as most resellers actually do not bother to do the STP method – See Ten People a day.
 You can create a free report or E-book for viral marketing purposes and circulate it in your network. This is yet my other favorite. In the report or E-book, you provide free but useful information on a subject having to do with the product you are selling. Just be sure that it is not really a cloaked sales letter altogether. This will in turn, lead targeted prospects to your sales letter thus increasing your chances of making sales.
 Write articles having to do with your web site product. While you are not to write cloaked sales letters and submit them to article directories, writing and giving free information to people who are searching for it gives you credibility as you prove your worth. Again, this can result in targeted leads to your website and sales letter through your web site link in your resource box.
 Announce and promote your product in your mailing list. The bigger and higher quality your subscriber list is, the more sales you can make.
While there are certainly more ways you can do to promote your website and drive targeted leads into your sales letter for good conversion rate of sales (let us not forget the back-end profits your product can also create!), most of these marketing plans can be followed easily with little to no cost on your part.
Be aware that the reseller business is pretty tough competition. You already win half the battle just by having the latest hot product to start with, more advantage if the product is not saturated yet.
There you have it – what you need to start your very own resell rights business!
Being a reseller myself, you are free to ask me any questions on starting your own resell rights business.
Have a great time!
Copyright © Edmund Loh