Designers Don’t Build A Web Business Part 1

Who makes your business?
Does the builder of your office make your business work? Does the sign company make your business work? We would never suggest that any business is successful except for the efforts of the owner/entrepreneur, but when it comes to web sites we think differently.

Why would we think that a web designer will build us an online business? Just because they say they will make your site stand out in a crowd? Just because they say they will drive traffic to your web site?

Maybe.

Maybe we believe the marketing hype because we want to, and we want to because we don’t have the technical know-how to make our own web site. Well, we don’t have the building skills to construct our own office either and that never stopped us from building our business.

The lack of technical know-how is no reason to hand over control to a web designer who knows nothing about our business or the market we serve. In fact it is downright dangerous and costly to follow a web designers ideas about building a web business.

What does a web designer know?
A web designer, having graduated from a college course in web design, knows how to build a web site. They do not know how to build a business. And this is where most of us get off track. We think that once the web site is designed then we are in business.

Compare this to buying an automotive repair shop with the hydraulic lifts and compressor, the work bench and office, and we would call this a working auto repair shop – but it is not an auto repair business until WE make it so.

We accept the recommendations of web designers and web marketing people and then believe that that is all there is to running a web business. The experts sold us a working web site, not a working web business. In fact, they didn’t sell us much of anything at all.

A custom web design in the digital virtual reality is something of a laugh because nobody starts from scratch, at least not for us small business guys. And that is not going to change, but maybe we will realize when we are paying too much for recycled ideas and copied code.

You are the business
After our web design has been built the biggest part of making it a business is yet to come. After the web experts have been paid all we have is a shell, just like the auto repair shop. Everything works and functions just fine, but there’s still no business for our new web site.

Unfortunately, if we had listened to the web designers we would have filled our web pages with filler and not real content. Filler is just a bunch of talk about our products or services and what a great business we are and why everyone should buy from us.

Who really believes what a company says about itself? Why would anyone, even in the market, care about filler that is very suspect?

We have been tricked
While we have been following the logic of web designers we have missed the shear genius of our own information. We have been tricked into thinking only about ourselves instead of thinking about our market. And it is not just the web industry that tricked us this way – it is old school offline marketing & advertising that tricked us first.

Putting the focus on our market is both the heart and brains of a business web site. We must first put our knowledge and experience for solving problems into the business and then we must talk to our web market as though we know them by name. And we do know them by name when we address them as a group of like minded people.

Standing apart
If we were to put our clients first and speak to them about their problems and how we can help to solve those problems then we would be one of the first small business web sites to do so. Our web content would be very different from any of our competitors. Our keywords would be more specific to the problems we solve. We would be giving our market what they really want and our web marketing costs would drop like a stone.

If we were to ignore all the experts in the web industry and paid full attention to our market there would be a big shift in how we did business. This much is pretty obvious and it’s hard for us to deny the value of communicating directly to our market with what they want to know. But, it’s hard not to shake with a little fear about wandering away from the comfort of doing what everyone else is doing.

2 Considerations
#1) If our web designer didn’t build us a web business, then they haven’t build anyone else a web business. What this means is that by being true to our business we have no competition.

#2) The risk in financial costs of attracting our real web market is tiny and the time it takes to build this into a business is less than the time we have already spent spinning our wheels and listening to others.

To make a web business happen we need to be engaged with our market and not expect anyone else to make it happen for us. We can look for help and learn from others, but if we expect designers to build our web business for us it will just another cookie cutter web site as they do what they have been trained to do.

To take control of our web business we need to know what our web market wants and what they need from us. This is not so difficult to do. To understand any web market, and our market specifically, you can find insights in the article in this series titled “Designers Don’t Build A Web Business Part 2”

Starting Your Reseller Rights Business Part 2

(Continued from Starting Your Reseller Rights Business Part 1)

In this series, I am going to assume that you have already picked a high-quality product with resell rights that you can customize for back-end profits. This simply means purchasing the product yourself first. You will then work your business plan to cover your initial investment and later profit from it.

Setting Up Your Business

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The moment you get your hands on the product, what do you do? Read it! Use it!

Remember I said that they are called products and not parcels? Sure, you do, if you have been reading my series up until now.

If you have not done this just yet, get yourself a website and make it your channel to your sales letter. After you are done with that, you need to set up your sales letter and auto responder. Do not forget to set up your credit card payment processor or merchant account.

Here are some good ones:

[1] http://www.2checkout.com

[2] http://www.paypal.com

[3] http://www.clickbank.com

Since most of this article is about starting your resell rights business, I would not cover web hosting, auto responder and credit card processor in detail here. For more information, seek other relevant articles by other established Internet Entrepreneurs in http://ezinearticles.com (look under Internet-and-Businesses Online directory).

Since most of the job of selling the e-book and convincing your prospects is going to be done by your sales letter, you play your role very similar to a referrer or affiliate. Using ingenious concepts, you refer targeted prospects to your sales letter and if it is a good sales letter, it can produce a conversion rate of 2 to 4%.

Marketing Your Product

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With all the technical issues taken care of, your web site up and your product available for sale, you will need to promote your web site together with the product you are selling.

Here are some effective ways you can practice for good results in your sales and back-end profits:

[1] Create an Affiliate Income Opportunity – you can open an income opportunity to people who are interested in making money without having to create a product of their own through affiliate programs and directories. So long as you provide them a hefty commission of 50% to 75%, they would not mind selling on your behalf.

[2] You can establish a Joint Venture with E-zine Publishers as long as you provide them a chance to earn a percentage of your sales, say. 50 – 75%.

[3] You can comb the Internet for quality prospects. Membership web site owners and webmasters of your niche product are good targets. Send them a personal e-mail and get them to be interested in reviewing your product via the sales letter.

They will purchase your product for their own use or resell it and keep all the profits to themselves. What you are looking for is someone with great marketing power. As long as you have created a good back-end profit in the product, you will earn residual income more effectively by leveraging on other people’s marketing power.

This method is one of my favorites as most resellers actually do not bother to do the STP method – See Ten People a day.

[4] You can create a free report or E-book for viral marketing purposes and circulate it in your network. This is yet my other favorite. In the report or E-book, you provide free but useful information on a subject having to do with the product you are selling. Just be sure that it is not really a cloaked sales letter altogether. This will in turn, lead targeted prospects to your sales letter thus increasing your chances of making sales.

[5] Write articles having to do with your web site product. While you are not to write cloaked sales letters and submit them to article directories, writing and giving free information to people who are searching for it gives you credibility as you prove your worth. Again, this can result in targeted leads to your website and sales letter through your web site link in your resource box.

[6] Announce and promote your product in your mailing list. The bigger and higher quality your subscriber list is, the more sales you can make.

While there are certainly more ways you can do to promote your website and drive targeted leads into your sales letter for good conversion rate of sales (let us not forget the back-end profits your product can also create!), most of these marketing plans can be followed easily with little to no cost on your part.

Be aware that the reseller business is pretty tough competition. You already win half the battle just by having the latest hot product to start with, more advantage if the product is not saturated yet.

There you have it – what you need to start your very own resell rights business!

Being a reseller myself, you are free to ask me any questions on starting your own resell rights business.

Have a great time!

Copyright © Edmund Loh

Look Out! Is Your Business on Auto-Pilot?

First there was the fax-on-demand…information received instantly by using a fax machine. Then the Internet evolved into the use of e-mail, producing email-on-demand with the use of autoresponders.

An autoresponder is just what the name implies. It is an auto response that is programmed to automatically deliver a specific message upon receiving the request.

Autoresponders allow your business to be operational around the clock 24 hours a day – 7days a week – 365 days a year. A good example is the Customer Service link provided on so many web sites.

Once you have sent your question or comment to the Customer Service link, you receive an auto-reply message acknowledging receipt of your message.

Autoresponder messages can by used in a variety of ways delivering your strategic information instantly to your targeted viewer /audience. Newsletters, sales information, free reports,
even ecourses, articles and tutorials are just a few of the ways autoresponders can be used effectively.

Follow up is critical to keeping your name, service or product in front of your prospects and clients. Autoresponders allow you to deliver your follow up messages automatically, specifically, and most importantly….timely, to your target audience!

Most all of us are familiar with signing up to receive news about impending sales or discounted items automatically from retail stores. Our e-mail address is entered into their mailing list and the requested information is automatically sent right back using an autoresponder.

But are you aware you also can send pre-determined messages with specific information related to your business, to your prospects and /or clients at pre-set intervals?

For example, let’s say a prospect, client or customer visited your web site and responds to a link on your site to receive more information on your services or products.

Immediately your first autoresponse message goes out thanking them for expressing an interest and giving them the basics on your services or products and any other information in their initial request.

A couple of days later your 2nd message automatically goes out. This is the perfect time to let them know about who you are, your experience, and what you do….your credentials and area of expertise.

A few days later (don’t wait too long), your 3rd message automatically goes out. This could be testimonials and feedback from clients or customers stating the positive experiences they have had as a result of doing business with you. This will associate value with your services.

A couple of days later your 4th message goes out with maybe a free offer, a free bonus, article, special report, or specific tips related to your services or products. If you have an online newsletter (ezine) this is an excellent time to offer a link to your free subscribe area.

Your 5th message could be your final (pitch) response message. Offer any additional products or services you may have that would be of benefit (solve their problem) to your client or customer. Usually by about the 4th or 5th message you have a new client or customer.

The number of messages sent is entirely up to you based on the information you are delivering. If you are offering a tutorial or an e-course for example there could be message for up to 6 weeks or longer. I recently subscribed to receive 89 messages (one a day for 89 days) on a specific subject.

A good impression to ending your response messages, and one more time your name being is front of your audience, is a short survey asking for feedback on your services or your products. This is an excellent way to receive testimonies for use on your web site or other marketing materials.

Using the above example, you can see how autoresponders keep your name and your specific information in front of your targeted prospects, clients, and customers making the critical follow up as easy as (message) 1, 2, 3.

For those of you interested in creating the autoresponder messages yourself for your business, here are the addresses of a few of the most widely used autoresponders:

http://www.getresponse.com,

http://www.sendfree.com,

http://www.aweber.com,

http://www.responders.com,

http://www.autoresponders.org,

http://www.freeautobot.com,

As you can see, having your business on auto pilot using an autoresponder means your time can be better spent marketing your business, creating new services or products (increasing your revenue), or enjoying more quality time with family and friends.

Autoresponders allow you to conduct this critical follow up part of your business to your targeted audience continuously and automatically with little upkeep on your part….allowing you to say, yes, your business IS on Auto-Pilot!