Look Out! Is Your Business on Auto-Pilot?

First there was the fax-on-demand…information received instantly by using a fax machine. Then the Internet evolved into the use of e-mail, producing email-on-demand with the use of autoresponders.

An autoresponder is just what the name implies. It is an auto response that is programmed to automatically deliver a specific message upon receiving the request.

Autoresponders allow your business to be operational around the clock 24 hours a day – 7days a week – 365 days a year. A good example is the Customer Service link provided on so many web sites.

Once you have sent your question or comment to the Customer Service link, you receive an auto-reply message acknowledging receipt of your message.

Autoresponder messages can by used in a variety of ways delivering your strategic information instantly to your targeted viewer /audience. Newsletters, sales information, free reports,
even ecourses, articles and tutorials are just a few of the ways autoresponders can be used effectively.

Follow up is critical to keeping your name, service or product in front of your prospects and clients. Autoresponders allow you to deliver your follow up messages automatically, specifically, and most importantly….timely, to your target audience!

Most all of us are familiar with signing up to receive news about impending sales or discounted items automatically from retail stores. Our e-mail address is entered into their mailing list and the requested information is automatically sent right back using an autoresponder.

But are you aware you also can send pre-determined messages with specific information related to your business, to your prospects and /or clients at pre-set intervals?

For example, let’s say a prospect, client or customer visited your web site and responds to a link on your site to receive more information on your services or products.

Immediately your first autoresponse message goes out thanking them for expressing an interest and giving them the basics on your services or products and any other information in their initial request.

A couple of days later your 2nd message automatically goes out. This is the perfect time to let them know about who you are, your experience, and what you do….your credentials and area of expertise.

A few days later (don’t wait too long), your 3rd message automatically goes out. This could be testimonials and feedback from clients or customers stating the positive experiences they have had as a result of doing business with you. This will associate value with your services.

A couple of days later your 4th message goes out with maybe a free offer, a free bonus, article, special report, or specific tips related to your services or products. If you have an online newsletter (ezine) this is an excellent time to offer a link to your free subscribe area.

Your 5th message could be your final (pitch) response message. Offer any additional products or services you may have that would be of benefit (solve their problem) to your client or customer. Usually by about the 4th or 5th message you have a new client or customer.

The number of messages sent is entirely up to you based on the information you are delivering. If you are offering a tutorial or an e-course for example there could be message for up to 6 weeks or longer. I recently subscribed to receive 89 messages (one a day for 89 days) on a specific subject.

A good impression to ending your response messages, and one more time your name being is front of your audience, is a short survey asking for feedback on your services or your products. This is an excellent way to receive testimonies for use on your web site or other marketing materials.

Using the above example, you can see how autoresponders keep your name and your specific information in front of your targeted prospects, clients, and customers making the critical follow up as easy as (message) 1, 2, 3.

For those of you interested in creating the autoresponder messages yourself for your business, here are the addresses of a few of the most widely used autoresponders:

http://www.getresponse.com,

http://www.sendfree.com,

http://www.aweber.com,

http://www.responders.com,

http://www.autoresponders.org,

http://www.freeautobot.com,

As you can see, having your business on auto pilot using an autoresponder means your time can be better spent marketing your business, creating new services or products (increasing your revenue), or enjoying more quality time with family and friends.

Autoresponders allow you to conduct this critical follow up part of your business to your targeted audience continuously and automatically with little upkeep on your part….allowing you to say, yes, your business IS on Auto-Pilot!

Opportunities Abound For Individuals And Businesses With Auto Body Repair Expertise

Collision repair is one of the largest sub-industries in the automotive industry today. With the continued increase in the number of motor vehicles on the road, the number cars and trucks damaged in accidents also continues to increase. This increase in the number of vehicles grows in line with the increase in the country’s population. In this vein, business and employment opportunities in collision repair continues to grow. These business opportunities include support businesses like supplying paint, paint booths, spray guns, auto body repair tools, lifts, hydraulic equipment, auto body parts, metal sheets and not least of which are the insurance companies. As a customer, you would deal only with the shop you take your car to, but behind the scenes, there is a long supply chain working to put your car back on the road.

An auto body shop would do well to tie up with dealerships and insurance companies as these are a steady source of referrals. With insurance companies or dealerships, the key to gaining their business is to prove that you have the expertise and equipment to undertake extensive collision repair work. This means a substantial outlay in tools and equipment, as well as a good relationship with parts, auto body repair and paint suppliers so that you can get needed supplies through a credit line.

But investing in even the best tools and equipment means nothing if you don’t have the skilled people to handle that equipment. And herein lies the opportunity for individuals who are interested in auto body repair and fabrication. Skills required in the auto body repair business include damage analysis and estimating, frame straightening, metal and body work fabrication and repair, glass replacement and painting and final detailing. If one invests in training and apprenticeship to gain the skills needed to become qualified, employment opportunities abound in the form of jobs at new and used car dealerships, independent repair shops, collision repair equipment manufacturers, insurance companies, paint and painting equipment suppliers, and even automobile graphics companies and manufacturers.

Auto body repair is not limited to knowing just the skills to effect collision repair. The best auto body specialists are totally dedicated to their craft and bring with them a passion to perform a thorough job each and every time. This means aligning gaps perfectly and ensuring that body lines and curves follow the original shapes to a tee. When you bring expertise and passion to this kind of work, it’s only a matter of time before you, as a business or an individual, begin to turn away customers because of the reputation you will have built with your excellent work.

3 Ways To Help Run Your Online Business On Auto-Pilot

If you are currently running an online business then perhaps your ultimate goal is to be able to have your business operate on auto-pilot so that you can be assured that you are receiving traffic and making money even when you decide to take a day off or go on a vacation. Here are some tips that will allow you to grow your online business on auto-pilot so that it will not suffer in your absence, and your website will always continue increasing in traffic.

Optimize Your Website For Search Engines

Online business websites benefit when you laser focus your site on one niche market, basically keep your website and website content focused on just one topic. Combining products and services on your website that are related to this topis is key to setting up a search engine optimization(SEO) strategy. For example, if your website was focused on golfing then every page of your site theme should cover different topics under the golfing umbrella such as improving one’s swing or reviews of the best golf clubs to buy, these items would naturally be available for sale from your website. If you don’t know how to develop your own products and services then it should prove easy to find affiliate programs that you can join and become a reseller of these items. SEO is the process of benefitting from this focus by using the content of your site to attract the attention of the search engines.

In order to scientifically make sure that you are running an SEO strategy that will work and eventually(allow you to rise to the top over time) you will need to research keywords. Keyword research is the process of choosing keywords that are high in receiving traffic compared to the competition from other sites already ranking for that keyword.

Submit Your Website To Online Directories

There are many companies online that will do the work of submitting your websites to thousands of web directories. The key here is that you can choose a plan whereby your site is listed to a certain amount of directories on a by-weekly basis. The second part of a good SEO strategy is that your site be recognized on other websites under the topic of golfing. The fact that your link will be clicked n and viewed by visitors to those sites, but it will allow you to attract even more search engine attention and will increase your position for your keywords if done over a long period of time.

Having a company submit links for you on time release will ensure that your website traffic grows constantly over time. If your website has been created with SEO in mind then this methods of promotion will give you the dual effect of increasing your search engine ranking as your links build over time. You can select packages from directory submission firms who will submit your websites for your and will allow you to choose a number of different heading(use your keywords here) and descriptions(here, also). Link directories are sort of like yellow pages where websites are stored under their appropriate categories.

Add A Blog To Your Website

Adding a blog to your website is a great way to add web pages to your site without having to go through the process of creating a page and uploading it to your web server. A WordPress blog installed on your website will allow you to keep adding fresh content to keep the search engines indexing your new pages very quickly. Indexing involves the search engines actually including your website in their search results. On your blog you can submit articles about golfing(to use our previous example) every few days basis to attract free search engine traffic. After doing this over the course of a year your website will have added at least 100 pages of focused content, and the search engines love indexing fresh content.

People are always going to use the search engines to find the product, services, and information they want. Tapping into this free promotional tool is the secret to running your online business on auto-pilot. and if your website can be found here you can be found here under search terms related to your website’s theme then you can be guarantee your website will be viewed 24/7, 365 days a year. The key to success is to take your time and really research and use good keywords for your website’s headings, titles, and content. Also, you don’t have to implement all of these strategies at the same time. As you finish one piece of the puzzle then you can work on another and you will notice an increase in traffic after each step. The end result after you have accomplished all three is that you will see consistent traffic coming to your website even if your want to take a break from running your online business.